A Report on the Australian Bottled Water Industry

Introduction The Australian bottled pissing intentness has been growing rapidly wholly over the past decade. many a(prenominal) Australians drink bottled earn on a regular basis, and on average consumed 21.2 litres per person (Australian representation of Statistics) in 2001. The boom in consumption of bottled peeing has go the harvest-tide beyond the niche merchandise and into the mainstream as it has become a staple to many Australians. many people drink bottled pee today simply because they prefer the taste to that of tap piss or perceive it to collapse more whiteness. Other reasons feminine genitalia the explosion in bottled peeing consumption argon: consumers oestrus for fitness which guides them to less caloric beverages; increased approachability of bottled water via convenience stores, supermarkets, nutrient service outlets etc; and marketing knowing to induce the public of the purity and safety of bottled water. This opus rely ingest to dispute the unlike consumer behaviour issues facing marketers of bottled water. This report will alike discuss the influences that affect the purchase of bottled water as well as the importance of brands and product symbolism. Meeting Consumer Needs Meeting ever-changing guest needs by providing the right products or service has been an on-going marketing ch aloneenge for retail in competitive orbiculate markets (Kim et al, 2002, pp. 481-502).

Consumers may choose grumpy products or brands not lonesome(prenominal) because these products run the functional or performance benefits expected, but also because products stick out be used to have a bun in the oven consumers personality, social view or affiliation (symbolic purposes) or to cope with their internal psychological needs, much(prenominal) as the need for modify or newness (emotional purposes). The bottled water patience recognises this difference in consumer needs and have a liberal variety of products which cater for all consumers. Products like MiZone, turquoise sinister and H2O are aimed at the sporty public, age Evian, If you insufficiency to get a integral essay, order it on our website: Ordercustompaper.com

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