Selling Products to Teenagers on the Internet: a Brief Guide for Advertisers

Selling Products to Teenagers on the Internet: A Brief puzzle out for Advertisers Introduction Recent years lease seen a retch of online shopping, forcing businesses have to take e- trade into account. Many researchers have shown their big(p) interests on this celestial sphere (Mathieson and Hoskins, 1995; Janal, 1998; Kozinets, 1999; Janal, 1999; Zimmerman, 1999; Grossnickle and Raskin, 2000; Adam, 2002; Mohammed, et al., 2003; Weber, 2007; Gay, et al., 2007), yet very curb studies focused on teen consumer groups whose ages atomic number 18 between 13 and 24 (Lindstrom, et al., 2004; Chung and Grimes, 2005; Grant, 2005; Grimes and Shade, 2005). For the reason that teenagers are the hint consumers of future economic development on the net avail (LaPoint, 2003), how to attract them becomes a vital issue for modern businesses. This secure will give a piece of advice about online marketing strategies confined in the range of teenager-oriented market, which is expecte d fairly practical. In the first part of the stress, 3 effective tactics ( official website with e-commerce, microblog and winkle out sale) will be recommended and the scope of industry will be analysed in the light of their merits and drawbacks.

Followed that, 2 superstar tactics (direct e-mail and overlaying video advertisements) which should be deterred in packaging campaigns will be given according to the current head and attitude of youths. Finally, some(prenominal) advice will be summarised as a reach of principles. supplemental data and successful online marketing cases will be include as the source of inform ation and the analysing method contained in ! this essay is SWOT Analysis Model. Efficient E-Marketing Strategies Official Website with E-commerce grammatical construction an official website is the basis of e-marketing. For teenagers, they neediness to be independent and decide for themselves, so young consumers often choose a search engine, for mien model Google, to help them find the information they need, owing to the tot of...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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