Proposal To Senior Management

Proposed Marketing Plan for Glamcars .comWhat is Glamcars .comGlamcars .com is a web point devote to car hobbyist and zealot Aiming to make the site the one persist shop for real and vintage cars , arrive matching vehicles , and every- received rides information . They provide service to people in hunt for technical particular(prenominal)ations for different cars as well as a marketplace for buy and deal out purposeCommunication ObjectivesTo introduce Glamcars .com to the alter market (Not limiting to the quintessential cyberspace marketTo incite instant cognisance and information about the site and its objectivesTo make pee and develop a solid image for Glamcars .comTo create a strong and lasting give away recallTarget MarketVintage car partizan , ages 16 up , includes people privationing to get specific info re garding the same produces . Buyers and SellersAre exposed to various mediaIs looking for an all original crossway specificationsLive in various and modern lifestylesConsiders reckonQuality consciousBrand PositioningGlamcars .com is an original , multi service website aiming to promote information regarding classic and vintage cars , number matching vehicles , and all-original ridesThe Problems / Opportunities / critical Issues Affecting the Brand Glamcars .comThere is a capacious range of choices in the World Wide Web whirl the same servicesSince the accompany is considered a start- up , advertising brave out budget is a concernThe market is in demand for more well-being , original and easy-to-navigate site for such serviceThere is a bang-up indigence to create an approach by which the harvest-time give stand out out from the communication clutter for it to achieve the desired brand positioning that go out lead to a take aback and lasting recallThe need to estab lish a solid harvest-feast image or charact! erMedia PlanTo launch a high worthy to the full-media drive to create awareness for Glamcars .

com utilizing widely reached and circulated advertising vehiclesMedia mixBillboard- since the symbolise target market spends an average of 2-3 hours on the road outdoor(prenominal) advertising is a great tool . By kick in out the differential features of Glamcars .com compared to other sites in less than 32 letter directly hitting its selling points . Powerful and invigorated tagline will imbibe curiosity and recallRadio will be utilise for the campaign to strategically hit target market as a partner tool for ou tdoor adsPrint for added information and consumer s legal brief awareness regarding the product . Also aids tidings of peach strategyInternet Ads good using of copies and taglines that advocates recall , will help the product bring forth its purposeDirect Marketing ApproachBy creating an image of personalised you-are-involved with this tranquil project ascendent , the proposed approach imbibes mass collaboration and excess partnership with the auditory sense . It will instigate word of mouth strategy that includes real people perceiving and spreading how imperturbable and original the site isEstimated budget SummaryBelow shows a ballpark bode of the be to come up with the proposed media planProductionBillboard / outdoor Advertising costs Cost is based on size . Number of cars per mean solar day /week /month North-facing...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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