Case analysis Coursework Example | Topics and Well Written Essays - 500 words - 2

Case analysis - Coursework Example This indicated the desire to serve customer in the best quality service (Mennen 2006). As of 2001, the company had started to realize some profits when its sales exceeded 3.12bn. In 2002, the company made a modest profit of 64 million dollars. In 2003, the company made profits of 814million dollars. This thus indicates that eventually the harvest did come. In 2003, the business vision of the company changed to a place where people could buy anything (Stockport 2004). According to Bezos, e-commerce was the way of the future. This was an accurate estimation as the internet has dominated everyday life. It is a cheaper and efficient means of communicating as well as a trading hub. According to the numbers, the concept of being all things to all people is quite an impressive and profitable business vision. This is because it allows the company to diversify, thus having some forma of safety nets. Some products may not make profits, thus are kept afloat by those that are popular. The concept also means that the company is flexible and a one-stop-shop. According to the vision of the founder, the driving factors of the business are technology, technology, technology (Stockport 2004). This means that the company will focus on technology as its real estate. The company has a lot of potential terms of its capabilities of achieving. At the moment, Amazon.com has only but a while to become the dominant player in the online market. The company has ensured that this will be a reality through some of the features that it has put in place. These features will see to it that the payments are secure, a simple method of ordering as well as a fast delivery system. With this, this company is in the right path to being the Wal-Mart of the