Marketing Strategy

Running head: grocery papaya merchandise papaw tree extract and frozen material body Teddy Castillo Devry University of cutting York set back of Contents 1.0 administrator summary 2.0 Situation Analysis 3.1 food market Summary 3.2 SWOT Analysis 3.3 Competition 3.4 Product crack 3.5 Keys to Success 3.6 Critical Issues 3.0 merchandising Strategy 4.7 Mission 4.8 food merchandise Objectives 4.9 Financial Objectives 4.10 Target Markets 4.11 Positioning 4.12 Strategies 4.13 Marketing Mix 4.14 Market Research 4.0 Controls 5.15 Implementation 5.16 Marketing Organization 5.17 Contingency cooking 5.0Conclusion 1.0 Executive Summary: papaya Inc. is a come with that has operated under the name of Papaya Ltda. In second the States and based egress of Colombia. It has been a company that has provided large(p) serve up to s proscribedheasterly America and is looking to enter the market arduous and with an outstanding product that allow satisfy those look foring to effect the thoroughgoing need. The need for organic product has propelled Papaya Inc.

to embark a product that has been desired in the current market place. precaution team has over ten years of induce in the production of frozen organic pulp and is realize to effect with the same intensity in this new market. Papaya Inc. marketing plan has been developed with extensive research and with consumer inesca pably in mind. Papaya Inc. go forth initial! ly seek to sustain to straightforward markets in the east coast New York and New island of Jersey and will then attempt to capture markets Miami, South Carolina, northeastern Carolina and Georgia. It will proceed to perform research and seek out new markets and continue to create new products for the consumer. Papaya Inc. will initiate its venture in the U.S by import the pulp from Colombia and warehousing its products close to JFK airport and distributing to local vendors. It will continue to grow and develop...If you want to get a sound essay, crop it on our website: OrderCustomPaper.com

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